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Subscription businesses; Beware ‘Hotel California’ brands – those you can never leave

Beware ‘Hotel California’ brands – those you can never leave

Subscription businesses are taking off but companies need to ensure they are creating value, rather than just extracting it, if they don’t want to end up on a dark desert highway.

Rory Sutherland writes in his book Alchemy about what he calls the two different approaches to business.

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