Sales Apprenticeship

What does the course aim to do?

The Sales & Telesales workforce is one of the largest professional groups in the UK today, employing around 7% of the UK workforce, or just over two million people. In addition, there are many more non-specialists for whom selling is an essential part of their job role – particularly within the four million small and medium sized enterprises in the UK.

The course provides employers of all sizes and across all sectors in England with a high quality, nationally recognised programme which will attract new talent into Sales & Telesales and up skill the existing workforce to make businesses more productive, efficient and profitable.

Intermediate – Is Ideal for those moving up the career ladder or looking to develop some specialist skills such as understanding buyer behaviour or face to face selling.

Advanced – Is ideal for progressing in this career and have significant knowledge and experience. At this level learners are required to demonstrate greater autonomy in completing tasks, organising activities and contributing to decision making

What will the learner study?

Framework Qualification   Intermediate Advanced

Competence based qualification

Certificate Level 2  
Diploma   Level 3
Theory based qualification Certificate Level 2 Level 3

Keyskills/ Functional Skills

Level 1 Level  2
Communication Level 1 Level 2
Employment Rights and Responsibilities  ERR ERR
Personal Learning and Thinking Skills  PLTS PLTS


What qualifications will the learner achieve?

Level 2 Intermediate and Level 3 Advanced Apprenticeship award via City & Guilds, which are recognised vocational qualifications and recognised worldwide as proof of skills and competence in the chosen areas.

How will the learner’s progress be assessed?

The learner’s skills and knowledge will be assessed in the work place by an appointed assessor/tutor who will assessor the learner’s skills, competence and knowledge.

Are there any entry requirements?

There are no formal entry requirements for learners undertaking this qualification, but the learner will undertake an initial assessment to determine the level of qualification they can undertake and they must be in full time employment.

What Careers could it lead to?

As suggested on the City and Guilds website

• Building Society Manager
• Contact Centre Operator
• Credit Manager
• Customer Service Assistant/Manager
• Estate Agent
• Insurance Broker
• Insurance Business Development Manager
• IT Technical Sales Specialist
• Retail Assistant
• Retail Manager
• Sales Manager
• Sales Representative
• Store Owner/Manager
• Travel Agent
• Vehicle Sales Executive.

Course fees

Government funding is available for a large number of Apprenticeships with some sectors identified as priority. For funding eligibility and further details please feel free to contact us.

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