Marketing Apprenticeship Frameworks

Download information sheet

Marketing: Certificates & Diplomas at Levels 23 & 4

Competence based Marketing Qualifications @ Level ,3 & 4

Theory based Marketing Qualifications @ Level 2 & 3 

Click here for a full listing of our standalone Sales & Marketing Qualifications from Level 2 - 7

Our Marketing Apprenticeships below;

Marketing Apprenticeships

available at levels;

What do the courses aim to do?

The Marketing Apprenticeship has been designed to address the challenges for employers of all sizes across the public, private and not-for-profit sectors.

It will attract new talent into the Marketing industry and help to up skill the workforce to meet employer skills priorities.

Titles of Units of the qualifications examples;

  • Collect and organise market research data

  • Contribute to measuring the marketing response

  • Contribute to conducting direct marketing campaigns

  • Use digital and social media in marketing campaigns

  • Develop customer relationships

  • Using collaborative technologies

  • Analyze competitor activity

  • Plan and organise an event

  • Co-ordinate an event

  • Principles of marketing theory

  • Understanding legal, regulatory and ethical requirements in sales or marketing

  • Principles of customer relationships

  • Principles of digital marketing

  • Principles of market research

  • Understanding the relationship between sales and marketing

Intermediate apprentices- are likely to work in job roles such as marketing assistant, market research assistant or events management assistant; undertaking a range of activities which might include collecting market research data, analyzing competitor activity, contributing to marketing campaigns, planning and organising an event or exhibition and using a range of digital technologies.

Advanced apprentices-are likely to work in job roles such as marketing co-coordinator, junior marketing executive/officer, advertising account executive or market researcher; undertaking a range of activities which might include conducting market research, designing and evaluating marketing plans, contributing to advertising and promotional campaigns and events, maintaining a portfolio of products and managing budgets.

What will the learner study?

Framework Qualification   Intermediate Advanced  

Competence based qualification

Certificate Level 2    
Diploma   Level 3 Level 4 (no longer available within apprenticeship as Oct 17
Theory based qualification Certificate Level 2 Level 3  

Keyskills/ Functional Skills

Level 1 Level  2  
Communication Level 1 Level 2  
ITQ Level 1 Level 2  
Employment Rights and Responsibilities  ERR ERR  
Personal Learning and Thinking Skills  PLTS PLTS  


What qualifications will the learner achieve?

Level 2 Intermediate and Level 3 Advanced Apprenticeship award via City & Guilds, which are recognised vocational qualifications and recognised worldwide as proof of skills and competence in the chosen areas.

How will the learner’s progress be assessed?

The learner’s skills and knowledge will be assessed in the work place by an appointed assessor/tutor who will assess the learner’s skills, competence and knowledge.

Are there any entry requirements?

There are no formal entry requirements for learners undertaking this qualification, but the learner will undertake an initial assessment to determine the level of qualification they can undertake and they must be in full time employment.

What Careers could it lead to?

The Marketing Apprenticeship is designed to help the learner progress to the next level in a marketing team - with a Level 2 or 3 qualifications the learner can move into a leadership role.

Course fees

Government funding is available for a large number of Apprenticeships with some sectors identified as priority. For funding eligibility and further details please feel free to contact us

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