Level 4 Diploma in Marketing Communications (Advertising)

Level 4 Diploma in Marketing Communications (Advertising)

Aston also offers Intermediate & Advanced Marketing Apprenticeships 

Level 4 Diploma in Marketing Communications (Advertising) offers an alternative route to accessing highly skilled roles within advertising agencies, where traditionally entry level roles 
requiring Level 4 skills are filled by university graduates.
The qualification provides the vehicle for a higher level apprenticeship which will allow learners to access the key skills they require, (hands on), whilst working within an agency.

This will enable employers to access and develop talent that was previously lost to them. Expanding workforce diversity is critical to support businesses in accessing the best talent. 
The content of this qualification has been developed in partnership with employers and focuses on the skills they require. The mandatory units provide the learner with an overview of the sector and a 
grounding in the key areas that every employee needs to know about, such as identifying clients’ needs and working with others.
The optional units provide the learner with an opportunity to find about and specialise in the range of roles available in an advertising agency:

  • Account management acting as the link between the client and the agency

  • Media planning/buying placing and timing advertisements to obtain maximum impact at the best price

  • Project management bringing together the various strands of work to deliver projects on time and on budget

  • Creative roles providing the message that will sell the product

  • Computing maximising the impact of advertisements using the latest technology

Click here for a full listing of our standalone Sales & Marketing Qualifications from Level 2 - 7

Level 4 Diploma standards here

Call us to discuss or email us;  info@aston-training.co.uk

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