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Aston Recruitment & Training
47-49 Gold Street Northampton
NN1 1RA
Aston Recruitment and Training offer well-resourced apprenticeships, learning programmes and courses. Which include Engineering, Leadership and Management, Sales, marketing, health, hairdressing and a whole host of others. Whether it’s short or long term development Aston can help
OVERVIEW
• What does this qualification cover?
This qualification will show your employer that you have specialist marketing and all round project management skills to progress your career.
The following areas that can be covered within this qualification:
All learners will cover the mandatory core units and then a choice of optional units.
Who could take this qualification?
Level 2 will suit you if you have some relevant knowledge and skills, usually from a role where you’ve been supervised and you are looking to increase these in order to progress in your career.
Summary of units available from the;
Level 2 Marketing Certificate (competence qualification)
(Specific unit groups to be selected to suit the needs of the organisation)
This is a competence based qualification
Who are the qualifications for?
For learners who work or want to work in the marketing sector. This qualification is for those working in any of the following roles or roles similar to these:
• Marketing Executive
• Marketing Manager
• Account Manager/Executive
The following areas that can be covered within this qualification:
The Certificate or Diploma is designed using a collection of units/modules, here is a sample of units/modules available within the Level 3 Diploma;
Level 4 Diploma in Marketing Communications (Advertising) offers an alternative route to accessing highly skilled roles within advertising agencies, where traditionally entry level roles
requiring Level 4 skills are filled by university graduates.
The qualification provides the vehicle for a higher level apprenticeship which will allow learners to access the key skills they require, (hands on), whilst working within an agency.
This will enable employers to access and develop talent that was previously lost to them. Expanding workforce diversity is critical to support businesses in accessing the best talent.
The content of this qualification has been developed in partnership with employers and focuses on the skills they require. The mandatory units provide the learner with an overview of the sector and a
grounding in the key areas that every employee needs to know about, such as identifying clients’ needs and working with others.
The optional units provide the learner with an opportunity to find about and specialise in the range of roles available in an advertising agency:
Account management acting as the link between the client and the agency
Media planning/buying placing and timing advertisements to obtain maximum impact at the best price
Project management bringing together the various strands of work to deliver projects on time and on budget
Creative roles providing the message that will sell the product
Computing maximising the impact of advertisements using the latest technology
Level 2 Certificate in Principles of Marketing
This is a Theory based qualification
Who is the qualification for?
It is for learners who work or want to work in the marketing sector.
What does the qualification cover?
It allows learners to learn, develop and practice the skills required for employment and/or career progression in the marketing sector
This is a Theory based qualification
Who is the qualification for?
It is for learners who work or want to work in the marketing sector
What does the qualification cover?
Allows learners to learn, develop and practice the skills required for employment and/or career progression in the marketing sector.
The Level 3 Certificate in the Principles of Marketing is designed using a collection of units/modules, a selection here……
