Level 2 NVQ Certificate in Marketing

Level 2 Certificate in Marketing

OVERVIEW

• What does this qualification cover?

This qualification will show your employer that you have specialist marketing and all round project management skills to progress your career.

The following areas that can be covered within this qualification:

  • Collect and organise market research data

  • Measuring marketing response

  • Use digital and social media

  • Conduct direct marketing campaigns

  • Use collaborative technologies

  • Database software

All learners will cover the mandatory core units and then a choice of optional units.

Who could take this qualification?

Level 2 will suit you if you have some relevant knowledge and skills, usually from a role where you've been supervised and you are looking to increase these in order to progress in your career.

This qualification is suitable for anyone from 16 years old or over.

Summary of units available from the;

Level 2 Marketing Certificate (competence qualification)

download standards

(Specific unit groups to be selected to suit the needs of the organisation)

  • Unit 101 Database software
  • Unit 102 Website software
  • Unit 103 Bespoke software
  • Unit 104 Using collaborative technologies
  • Unit 105 Presentation software
  • Unit 201 Collect and organise market research data
  • Unit 202 Contribute to measuring the marketing response
  • Unit 203 Work with other people in a business environment
  • Unit 204 Improve own performance in a business environment
  • Unit 205 Contribute to conducting direct marketing campaigns
  • Unit 206 Use digital and social media in marketing campaigns
  • Unit 207 Support the co-ordination of an event
  • Unit 208 Database software
  • Unit 209 Develop customer relationships
  • Unit 210 Bespoke software
  • Unit 211 Presentation software
  • Unit 212 Website software
  • Unit 213 Word processing software
  • Unit 214 Using collaborative technologies
  • Unit 301 Analyse competitor activity
  • Unit 321 Plan and organise an event
  • Unit 322 Co-ordinate an event
  • Unit 329 Design and produce documents in a business environment

Summary of units available from the;

Level 2 Certificate in Principles of Marketing (Theory based qualification)

download standards

(Specific unit groups to be selected to suit the needs of the organisation)

  • Unit 201 Principles of marketing theory
  • Unit 202 Understanding legal, regulatory and ethical requirements in sales or marketing
  • Unit 203 Principles of personal responsibilities and working in a business environment
  • Unit 204 Principles of customer relationships
  • Unit 205 Principles of digital marketing
  • Unit 303 Principles of market research
  • Unit 306 Understanding the relationship between sales and marketing

this is a competence based qualification and is available as a standalone or part of the Marketing Intermediate Apprenticeship

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